Bruce Weber Talks About the Role of Fashion Photographers
Fashion photography is vibrant and exciting; however, it is demanding at the same time. If you embrace the career of a fashion photographer, there are many things to be done and taken care of. Sometimes, it is not easy; however, it is fun to be around people and take creative shots of models wearing different clothes. The nature of your work depends upon the projects you deal with.
You could be shooting on the runways, or for a print ad, or for a normal fashion advertisement outdoors. As a photographer, you are in charge, and it is up to you to decide how you want to capture the relationship between the model and the clothes advertised.
Bruce Weber is an eminent fashion photographer and filmmaker from the USA who has created humanist portraits of people as well. He has captured some of the best images of actors, athletes, and artists in the fashion world. He was born in rural Greensburg, Pennsylvania, in 1946.
He became a pre-eminent iconic photographer in the fashion world in the 1980s and is one of the influential figures in the nation. He has been associated with top fashion brands like Abercrombie & Fitch, Calvin Klein, Karl Lagerfeld, Gianni Versace, and Ralph Lauren.
Know your project well before you shoot
According to him, if you desire to become a fashion photographer, innate creative skills are important for you to capture pictures that invoke the desired impression. Skilled and experienced fashion photographers know their fashion brands and the team they are associated with. When they commercially work with fashion houses, they know the codes of the clients.
Good photographers ensure they create the picture that appeals to the masses of the current generation, and some images stay for several years later as well. They are aware of the styling conventions of the fashion brands and conform to them. For fashion editorials, this is important, and they keep themselves updated with the latest news of the industry. They are aware their final work reflects the tangible aspect of the culture they wish to portray to the targeted audience.
Be comfortable with the camera you use
Every photographer in any genre should be comfortable with the camera they use. They should have a solid understanding of the technical skills needed for capturing the perfect image. As a photographer, you should use a camera that helps you focus on the shoot. Remember, you will be dealing with a lot of people like the model, the hairstylist, the light technicians, etc. So, you should get your camera skills perfect before the shoot.
According to Bruce Weber, good communication and interpersonal skills are needed for every fashion photographer. You will be dealing with different people from all kinds of backgrounds. You should be alert and ensure everyone is managed well so that the photo shoot passes off smoothly. You are the leader of the gang, so it is prudent for you to inculcate some team management and leadership skills.