Businesses strive to be competitive and their appearance is key.
A high-quality logo mat is an affordable option that also has benefits for image and branding.
A logo mat with a classy or vibrant design will make a great first impression. However, if the mat is shabby or absent and there is dirt and dust, it will not be as effective.
The following are some ways that high-quality custom logo mats can boost your business image:
Draw Attention To Your Business
Depending on where it is located, the entrance mat might be easily visible by people as they pass it – such as the entrance mat to a shop at a mall.
People often notice the mat as they pass it. This can have one or both of these positive effects. The mat can be used as a reminder or prompt to get the person to buy or inquire.
The person may not be interested, but it is still another touchpoint for your business. This is an opportunity to remind them of your services, and it also serves as a mental link. This increases your chances of them thinking of you when they need your services.
Demonstrate Attention To Detail
Your logo on a high-quality, well-made entrance mat shows you care about your business.
Similar to stock display or cleanliness of windows, the logo mat is an additional small detail that completes the overall look. Although nobody would ever mention a logo mat in a conversation about your business, it can be a significant factor that will influence the subconscious mental image of potential customers.
A business’s image is essentially how they manage and maintain its business. This includes things like the quality of their logo mat.
It has the same impact as signage, but at a fraction of the cost
This is a comparison to window engraving or signage for a business, which can be much more expensive.
These items all aim to increase the visual appeal of your business. The logo mat does this in a much more cost-effective way.
Signage is still vital to businesses and we wouldn’t recommend that it be an either/or choice. However, when businesses spend thousands on signs, it doesn’t make sense to not invest in a mat that can make a big impact at a fraction of the price.
They protect the floor
A logo mat offers many benefits beyond its aesthetic appeal.
The mat prevents dirt and dust from visitors’ shoes from getting into your business. This avoids damage to the floor, unattractive appearance, and even potential slip hazards if the floor gets wet.
It is a huge difference. Imagine two businesses offering the same service. The one with the high-quality logo mat has a clean, neat floor. The other one has no mat and has a dusty, muddy floor. The appeal of each one is evident despite all other factors.
They may provide additional information
A mat could be used to advertise a promotion or a product. This is a great marketing tool due to the affordability of mats.