The global tattoo industry usually brings in almost 50 million dollars per year. Well, this presents the significant opportunity for the tattoo artists who are hoping to grow and build their business. But, to connect with the massive audience, the tattoo artists need to know exactly how to market themselves or find the clients. If you’re keen to comprehend the finest ways of drawing more clients, you better go through the following write-up.
- Helps in promoting the tattoo shop
No matter whether or not you own the tattoo shop wherein you work, you must include the promotion of business as the part of the marketing strategy. Building enough credibility for business will enable you to get more clients as they will stop looking for other brands once they find the one they respect and know.
- Build personal brand
Building personal brand as well as reputation is necessary in case, you own a studio or else you’re the freelance tattoo artist. When one builds a successful brand image, the person creates the brand around himself/herself. This basically attracts the clients who are keen to work with the individual specialized in the genre they prefer thus, allowing the individual to carry the reputation no matter wherever he/she choose to work.
- Create Signature Style
As you build the brand, consider exactly how you can make use of the unique talent as the tattoo artist in order to create a signature style. When the artists gain popularity for particular style such as watercolor, traditional or realism, the clients consider seeking them out.
- Build professional website
To earn a great reputation as the trusted tattoo artist, you must have an appealing and highly professional website for your tattoo shop as well as the personal brand. If you want to draw potential clients, then you probably need to put more effort than just being present on social media. It is a must for you to have a professional website comprising following aspects:
- Branded domain URL including your name or else the store’s name.
- Photo gallery wherein the past work can be displayed.
- Contact form so that the potential clients schedule sessions or contact you.
- Testimonials from the past clients for showing off the authority and professionalism.
- Website design that complements the signature tattoo style.
- Get on the apt social media platforms
Social media is indeed an excellent tool meant for creating connections with new audiences as well as building stronger relationships with the existing customers. The social applications that will enable the tattoo artists to showcase their work or else connect with the targeted audiences include Instagram, Tumblr and Pinterest.
No matter whether you own the best tattoo shop in Phuket or any other place, just consider working on the hashtags. Well, the hashtags can help individuals to find your post on the social media. Hence, use generic terms and specific hashtags which describe the details or else the styles of work you share. In case, you’re not good at this department, you can make use of Hastagify in order to find relevant and popular terms.