Did you know that 62% of permanent clicks-to-bricks stores have opened in the same city where they first opened a pop-up shop?
Pop-up shops are becoming more popular than ever and offer both business and consumer the chance to try something different. Businesses can see whether a physical store is right for their business. While consumers get to enjoy an in-store experience that is something different from their usual retail experiences.
If you’re thinking of starting a business or want to open a physical store, why not start with a pop-up shop? Check out these pop-up shop ideas to help you make your dream a reality.
1. Encourage Interactivity
Whether your a retail pop-up shop or an art gallery pop-up shop, you need to have something consumers can interact with. Think about the senses and use these things to lead the way you set up shop. For example, if you sell scented products let your customers smell them, or if you sell games or toys, let your customers play and experience them first-hand before they buy.
When it comes to interactivity, there’s a lot you can do with your products. However, if you don’t have products that can be interacted with then you might decide to encourage interactivity with social media competitions, or pop-up shop flyers with money off products.
2. Let Your Customers Promote You
One of the best creative pop-up shop ideas for small businesses looking to save money is to let your customers promote you. Give your customers goodie tote bags, with some freebies to take away, and make sure other people can see your brand on the bag. This creative idea can help you spread the word about your pop-up without you even having to promote it yourself.
3. Try Something Different
Many consumers expect the see pop-up shops in malls and inside, so why not try something a little different? Outdoor pop-up shops are becoming more popular and can help you offer a completely different experience to your customers.
These outdoor pop-ups are particularly great for food and drink companies that are looking to share samples and get the hype going. It might also cost you less than you think, as you can buy shipping containers for quite cheap these days (which then can be transported to your next location).
4. Bring in the Experts
Having experts at your pop-up shop can help create brand authenticity, but it can also attract more customers. If you’re an art gallery pop-up, for example, you might choose to have the artists come in and give talks about their work. Businesses selling skincare or beauty products might have experts who can give tutorials and offer insight to your customers.
5. Keep Them Wanting More
The whole idea of a pop-up shop is to get your customers wanting more. That’s why offering sneak previews into what is to come is a good idea.
Think about offering customers loyalty cards, signing them up for newsletters, or giving discounts and/or freebies. All these ideas are great for generating excitement in your customers and ensuring they want more from you.
Create Your Own Business With Our Pop-up Shop Ideas
Start or grow your business with our 5 great pop-up shop ideas. Remember that at the very center of a pop-up shop is the customer, so make the experience all about them and you’ll be sure to succeed!
Want to take your pop-up shop to the next level? Then check out our business tips to find out more about how to make your dream become a reality.